Contact and booking details
We may collect your name, email address, phone number, appointment details, preferred services, messages you send to us, and any other information you choose to provide when contacting us or making a booking.
Privacy Policy
This Privacy Policy explains how Darlings Beauty Lab collects, uses, shares, and protects personal information when you visit our website, contact us, book a service, request booking guidance, or otherwise interact with our business.
Overview
We believe privacy should be explained in plain language. In general, we collect personal information that you provide directly to us, information related to your bookings and purchases, and certain device or usage data collected automatically through our website and service providers.
Who we are
Darlings Beauty Lab
42 West 28th Street, Floor 3, New York, NY 10001
(646) 612-8501
darlingsnycmarketing@gmail.com
What this policy covers
Website, inquiries, and booking activity
This policy applies to information collected through our website, email, phone, text communications, online booking tools, service inquiries, and other interactions connected to our services.
Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
Information relevant to your requested services
If you request booking guidance or provide service-related information, we may collect details such as your manicure, pedicure, nail, or foot-care preferences, relevant allergies, sensitivities, or similar information you voluntarily share so that we can provide the service safely.
Purchase and payment-related information
We may receive information about appointments booked, deposits paid, gift cards purchased, and related transaction details. Payment information may be processed by third-party booking or payment providers acting on our behalf or at your direction.
Device, website, and usage data
When you visit our website, we or our service providers may automatically collect certain information such as your IP address, browser type, device information, pages viewed, referring pages, approximate location based on IP, timestamps, and interactions with our website.
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How We Collect Information
- Directly from you when you call, email, text, fill out a form, request booking guidance, submit an inquiry, or communicate with us through the website or social media.
- Through online booking platforms and other service providers that help us manage appointments, deposits, payments, scheduling, and customer communication.
- Automatically through cookies, pixels, analytics, server logs, and similar technologies used to operate, secure, and improve our website.
- From public or third-party sources when needed to complete bookings, prevent fraud, respond to your request, or maintain business records.
How We Use Personal Information
To provide requested services
We use personal information to schedule, confirm, modify, or cancel appointments, prepare for services, provide manicure, pedicure, nail extension, and heel-care services, and maintain records related to your visits.
To communicate with you
We use your information to answer questions, send service-related messages, provide customer support, and respond to requests about our services, pricing, policies, or availability.
To run and improve our business
We may use information for internal administration, analytics, website improvement, staff coordination, reporting, training, fraud prevention, troubleshooting, and business continuity.
To send updates and promotions
Where permitted by law, we may use your contact information to send promotional communications, special offers, service announcements, or reminders. You can opt out of marketing emails or messages at any time.
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Cookies and Similar Technologies
Our website uses cookies, local browser storage, and similar technologies to maintain site security, remember your preferences, measure performance, and understand how visitors navigate the site. Some measurement tools are operated by third-party providers, including Google Analytics.
When you first visit our site, our active Privacy Preferences Banner appears at the bottom of the screen, providing two explicit options for managing your data:
Essential Only
Restricts data storage strictly to core site operation, page security, and basic navigation. Analytics tracking (including Google Analytics 4) is disabled, and non-essential cookies and tracking scripts are blocked.
Accept All
Enables website traffic analytics and performance measurement via Google Analytics 4, helping us evaluate salon service visits, page speed, and overall user experience.
Managing and changing your settings
Your preference is saved locally in your browser storage (under darlings_privacy_consent) so you are not prompted repeatedly on every page load. You can change your choice at any time:
1. Reset on this website: Click the button below to clear your stored choice and immediately reopen the Privacy Preferences Banner, allowing you to select a different preference.
2. Browser controls: You can also delete or block cookies and local storage through your browser settings (under Privacy and Security / Site Data for darlingsnyc.com), or use browser privacy features such as Global Privacy Control (GPC). Please note that blocking all local storage may affect core website styling and navigation.
Data collected by analytics
When analytics cookies are accepted, collected data may include approximate geographic region (derived from IP address), browser type, device category, pages viewed, time spent on pages, referral sources, and interaction events (such as service link clicks). We do not use analytics to identify individual clients or track personal appointment histories.
How We Share Personal Information
We do not sell personal information as that term is defined under applicable privacy laws. We may share personal information only as reasonably necessary for the purposes described in this policy, including with the following categories of recipients:
- Booking, payment, and business service providers that help us manage appointments, transactions, scheduling, communications, hosting, analytics, security, or customer support.
- Professional advisors and legal authorities when needed to comply with legal obligations, enforce our policies, protect our rights, investigate fraud, or respond to lawful requests.
- Business transfers in connection with a merger, acquisition, restructuring, sale of assets, or similar transaction, subject to applicable confidentiality and legal requirements.
We do not intentionally disclose personal information beyond what is necessary for these purposes or what you direct us to do.
How Long We Keep Information
We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and tax records, resolve disputes, enforce our agreements, meet legal obligations, and protect our business.
The exact retention period depends on the type of information, why it was collected, the sensitivity of the information, operational need, and any legal or regulatory requirements that apply.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
Access and know
Request information about the personal data we hold about you and how we use or disclose it.
Correct
Ask us to correct inaccurate or incomplete personal information.
Delete
Request deletion of personal information, subject to exceptions permitted by law.
Opt out
Opt out of marketing communications by using the unsubscribe link, replying STOP where applicable, or contacting us directly.
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How to exercise your rights
To make a privacy request, please contact us at darlingsnycmarketing@gmail.com or call (646) 612-8501. We may need to verify your identity before completing certain requests.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no website, internet transmission, or storage system can be guaranteed to be completely secure.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has provided personal information to us, please contact us so we can review and delete it if appropriate.
Third-Party Links and Services
Our website may contain links to third-party websites, booking tools, payment systems, maps, social media platforms, or other external services. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information through third-party services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, legal obligations, or privacy practices. When we do, we will update the "Last Updated" date at the top of this page. Your continued use of the website after changes become effective indicates your acknowledgment of the updated policy.
Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us using the details below:
Privacy contact
Darlings Beauty Lab
42 West 28th Street, Floor 3
New York, NY 10001
Response process
How we handle requests
When required, we may ask you to verify your identity before processing certain privacy requests. We will respond within the timeframe required by applicable law.
This page is intended as a clear website privacy notice for Darlings Beauty Lab. For tailored legal advice about privacy, data retention, advertising technologies, or multi-state compliance, please consult qualified counsel.